The K-pop world is often chaotic with the push and pull of multiple members in a group. However, NU'EST has brought a sense of balance to this soundscape. This 5-member boy band did so by perfectly tailoring each song to its members, toying with experimental music, and taking an internationally-minded approach.
NU’EST is a 5-person boy band made up of Ren, Minhyun, Baekho, Aron, and JR. They debuted under Pledis Entertainment on March 15, 2012, with the single “Face.” They made their Japanese debut later that year and expanded into China in 2013. NU’EST’s name stands for New Establish Style Tempo. Their fandom is known as ㄴㅇㅅㅌ (created from the consonants of the group’s name in Hangul), often stylized as LOVE or L.O.Λ.E. Before debuting, NU’EST were backup dancers for After School Blue's "Wonder Boy" and participated in their label's Christmas release "Love Letter." Many members of the group also appeared in commercials, TV programs, and fashion shows, preparing them for their debut.
Since the beginning, NU'EST's songs have felt perfectly written for its members. Baekho, a key composer for the group, highlighted each member's strengths in tracks like "Love Paint," showcasing Minhyun's falsetto, JR's baritone, Ren's pronunciation, Aron's rhythm, and Baekho’s powerful belting.
NU'EST embraces experimental tones, allowing them to learn balance with their music. In 2016, the band became more active in the creation of their music. They’ve handled a range of concepts, from sophisticated bright themes to subtly sexy dark ones. Their ballad "Hello," gained a lot of popularity with its emotive tune for the heartbroken.
As they gained popularity, NU'EST was attentive to their global fanbase. Over the years, they’ve been on numerous tours across Europe, South America, North America, and Japan. These places are often rarely seen by other Korean artists. Sub-unit NU'EST-M, which included Chinese trainee Jason, specifically targeted the Chinese market.
Although NU'EST disbanded on March 15, 2022, upon completing their 10-year contract their legacy is marked by perfectly catered songs, experimentality, and international reach. Baekho and Minhyun renewed their contracts with Pledis Entertainment and the other members continue to pursue solo careers.