NetEase Cloud Music, a leading music streaming service in China, has expanded its K-pop offerings through a strategic licensing agreement with JYP Entertainment. This partnership grants NetEase Cloud Music exclusive rights to distribute JYP's extensive music catalog in China, further enriching its library with hits from popular acts like TWICE, Stray Kids, and ITZY. By leveraging advanced AI algorithms and personalized recommendations, NetEase Cloud Music aims to amplify JYP's presence in the Chinese music market, fostering greater engagement with K-pop enthusiasts across the region.