In an age where many K-pop groups are focused so intensely on appealing to international fans, some of what makes Korean culture, and thus K-pop, unique can get washed out or reduced. However, Monsta X, despite their flashy appearance and blending of genres, have maintained a strong core identity tied to Korea and have helped share their home culture with the world through their music, their fashion, and their attention to fans in their home country.
Monsta X debuted on May 14, 2015 with their EP Trespass. They, like many other groups of the time, were formed through a reality survival program. After the thirteen contestants of No Mercy were reduced to the final seven, Monsta X were introduced to the world with a new, edgy sound.
Although they initially found success with international audiences, Monsta X has always remained both in touch with and proud of their Korean roots. Although their music combines elements of many genres from around the world, such as hip-hop and EDM, their aggressive sound also incorporates traditional Korean drums, the taepyeongso (a traditional double reed instrument), and other sounds from traditional Korean music. Their appearance has also blended traditional Korean dress with their harsher, gender-bending style. This can be seen in their modernized versions of the hanbok that use the design like a cape, such as in the MV for “Follow.”
Lastly, while many artists struggled to connect with fans during the 2020 COVID pandemic and focused on connecting to the rest of the world through social media, Monsta X spent their time focused on their fans in Korea. They hosted online concerts and meetups, and spent more time in Korean media. This not only helped build up their fanbase back home; it solidified their love for their home country and traditions.
Of course this doesn’t mean they have neglected their international fans or dislike attention from other countries; Monsta X has simply shown a special level of care and attention for their home that sets them apart from most K-pop groups. This love runs deep in each member too. Even after leaving the group in 2019, founding member Wonho carried the tradition in his solo music, as seen in the dance practice video for “OPEN MIND.”
Beginning last year, most of the group is currently serving their country as they complete their mandatory military enlistment time. It is expected that once they have reunited, they will continue to share their love for Korea through their music, appearance, and outreach to fans. Even when their military service ends, there’s no doubt Monsta X will continue to support and serve the country they call home.