The self-proclaimed “kpop b!tch” The Deep is back with “Lucky Star” – and this time, she doubles down on the fearless, metallic pop energy that’s become her signature.

“Lucky Star” is a turbo-charged electro-pop anthem that bridges Korean underground flair with a distinctly global sensibility. Sleek, brash, and unfiltered, it captures everything that’s propelled The Deep from DIY internet provocateur to one of the most intriguing independent names shaping alt-K-pop’s new frontier.

Produced by a heavy-hitting team including Count Baldor, Dorian Electra, Weissen, and atlgrandma, “Lucky Star” glows with high-voltage club production. Metallic synths, booty-shaking kicks, and a grinding electro bassline bring a rush of 2010s nostalgia reminiscent of MADEMOISELLE YULIA’s Tokyo electro scene or early PC Music’s hyper-glam excess. Yet it’s grounded in The Deep’s personality – confident, tongue-in-cheek, and fully self-aware of the “b!tch” persona she’s built around.

The song opens with the teasing line, “If you’re up, I’m down / We can keep it underground,” before exploding into its sugary, mechanical chorus: “Ah ah ah ah I’m a lucky / STAR AR AR AR AR AR.” The repetition is hypnotic, evoking a kind of late-night ecstasy where pop irony meets pure self-belief. Verses switch fluidly between English and Korean, balancing playfulness with braggadocio – “내가 잘되는건 자연의 섭리” (“My success is nature’s law”) – a line that perfectly encapsulates her self-mythologising edge.

Beyond the sound, “Lucky Star” feels like a manifesto. The Deep has been steadily crafting her universe through releases like “MUAH” and “BAPPI,” merging Y2K gloss with UKG textures and glitchy electronic beats. Her recent set at SXSW London only amplified her cult following, drawing attention from fans who connect with her mix of audacious visuals and unpretentious club energy. She’s an artist who exists between worlds – Korean by origin, globally fluent in sound.

“Lucky Star” continues that thread. It’s the kind of track that could soundtrack an underground warehouse party in Seoul just as easily as a late-night set in East London. Beneath the polished chaos, there’s an ongoing theme of self-determination. Lines like “I make my own luck / I drive my own big truck / I don’t give a fuck-u-u-uk” make it clear: The Deep isn’t waiting for validation. She’s already engineered her own success.

There’s also a winking irony to her delivery. The Deep’s performance doesn’t just celebrate luck – it mocks the idea of luck as an external force. The bridge’s playful repetition (“Move your body – let it go / Do you like it yes or no”) reinforces her central message: agency disguised as abandon. Even when she sings “They can’t stop me once I start,” it’s more a declaration of independence than defiance.

The track closes with a kinetic refrain – “Step step step 눈덩일 계속 굴려 / Tap tap tap 하나 둘 계속 올라가” – a metaphorical snowball rolling upwards, symbolising her relentless ascent. It’s both literal momentum and a reminder that she’s building her career on her own terms, one viral moment and one boundary-pushing single at a time.

Scheduled to perform in Los Angeles on Halloween night alongside Terror Jr and Alice Glass, The Deep seems poised to bring her neon-drenched vision to an even wider audience. With her debut full-length KPOP B!TCH on the horizon, “Lucky Star” feels like a crystallisation of the sound, style, and unapologetic spirit that define her while creating her own version of what gets to be mainstream.