&TEAM Set 11-City Asia Tour ‘BLAZE THE WAY’ as Regional Expansion Accelerates

by Hasan Beyaz

&TEAM will take their largest step beyond Japan yet this year. The nine-member group has announced the 2026 Asia tour BLAZE THE WAY, an 11-city run that marks their most extensive regional routing to date and signals a deliberate widening of their live footprint across Asia.

The new circuit follows last year’s Asia tour, which drew more than 160,000 attendees. That run consolidated their position domestically and proved demand in neighbouring markets. This time, the routing stretches further, adding new stops including Singapore for the first time. The inclusion is not incidental. While &TEAM’s commercial base remains strongest in Japan, indicators of overseas growth – from physical sales performance to touring turnout – have been steadily building over the past year.

The timing also matters. The announcement arrives ahead of their third EP, We on Fire, set for release on April 21. The project continues a period of sustained commercial momentum that recently saw the group become the first Japanese act to surpass one million cumulative sales in both Japan and Korea with their first K-pop mini album, Back to Life. Crossing that threshold in two major markets places &TEAM in a distinct category, particularly given their positioning under HYBE JAPAN rather than a Seoul-based core label.

Activity outside Asia is increasing in parallel. On February 20, &TEAM will release “KAWASAKI (&TEAM Remix)” alongside SANTOS BRAVOS of HYBE LATIN AMERICA. The collaboration links two regional arms of the HYBE structure and places &TEAM within a broader cross-market exchange, widening visibility in Latin territories at a time when intra-label global coordination has become central to HYBE’s expansion model.

Since debuting under HYBE JAPAN’s YX LABELS, &TEAM – EJ, FUMA, K, NICHOLAS, YUMA, JO, HARUA, TAKI and MAKI – have been positioned as a performance-first act. Their growth has been incremental rather than explosive, built through touring cycles and consistent output. BLAZE THE WAY centres that live identity.

An 11-city regional circuit, new market entries, dual-million sales across Japan and Korea, and cross-continental collaborations do not point to incremental expansion – they point to repositioning. 2026 may not be framed as a global breakout year, but structurally, it reads like one.