MODHAUS founder and CEO Jaden Jeong – the creative mind once behind LOONA and now the architect of ARTMS, tripleS, and idntt – has released his first book, Sense of Planning, through Book21 Publishing Group. Published on October 15, the collection reads like a study in how vision, instinct, and failure all shape the DNA of modern K-pop.

Jeong has long been known as one of the industry’s most unconventional planners. His career cuts through multiple generations of K-pop, from early work with Wonder Girls, 2PM, and INFINITE to the layered, fan-driven experiments he leads today under MODHAUS. Each project has carried his signature interest in how systems, audiences, and art collide – how the “plan” behind an idol group can become its own kind of storytelling.

Sense of Planning unpacks that approach in detail. Rather than serving as a memoir, it reportedly looks at the real mechanisms behind planning – market reading, concept building, casting, and fan engagement – presented through both successes and near-misses, ultimately revealing how strategy and human insight coexist in one of Korea’s most export-driven industries.

At its centre, Jeong challenges the assumption that planning means trend-chasing. To him, the work is about timing, empathy, and reading people – understanding what moves them before the data can.

For those working in creative fields, the book reads as a manual – less about K-pop specifically than about how ideas take shape and adapt. Coming from a figure whose projects continue to redefine fan participation, Sense of Planning promises a rare look into the machinery behind innovation itself.