Crocs are stepping into their bold and fearless era. The comfort-driven footwear brand has announced a new partnership with HYBE’s hit girl group LE SSERAFIM – with their exclusive collaboration set to drop on 6 November.

Dubbed the Bae Clog, the collaboration reimagines Crocs’ iconic silhouette with a striking black glitter design. A metallic bumper plate featuring the LE SSERAFIM logo sits along the front, giving the shoe a polished, industrial finish. The heel strap adds a playful twist, complete with a set of horn-like accents and custom Jibbitz charms that nod to the group’s confident image.

Fans can also look forward to a limited-edition 5-pack of official Jibbitz charms, designed around LE SSERAFIM’s aesthetic. The pack includes pearls, studs, and logo motifs that echo the group’s signature mix of elegance and edge. Together, they form a cohesive visual statement that feels both daring and distinctly wearable.

This marks Crocs’ second major K-pop collaboration, following their 2023 release with aespa. That partnership, the aespa x Crocs Stomp Lined Platform Clog, leaned into the group’s otherworldly “avatar” concept, pairing a futuristic palette with chunky, celestial styling. LE SSERAFIM’s take feels intentionally different – darker, bolder, and more grounded in attitude than fantasy.

Beyond the aesthetics, Crocs’ partnership with K-pop acts signals a growing cultural crossover. Rather than limited-edition fashion drops designed for resale value or exclusivity, these collaborations celebrate accessibility – footwear that bridges fandom with real-world use. For fans, owning a pair also becomes a tangible connection to the artists themselves.

It also speaks to how K-pop branding has evolved. Groups like LE SSERAFIM have built identities around strength, individuality, and self-expression, and Crocs’ unapologetic comfort-first design aligns neatly with that ethos. By linking its global casualwear appeal with LE SSERAFIM’s bold confidence, Crocs is cleverly repositioning itself as part of the conversation around how pop culture shapes modern fashion.

The LE SSERAFIM x Crocs Bae Clog drops on their US site on 6 November, with the limited-edition Jibbitz pack releasing alongside it. Judging by the group’s devoted fanbase and Crocs’ recent track record, this one won’t stay on shelves for long.

Sign up for the waitlist here.

All photos courtesy of Crocs.