Bvlgari has announced IVE’s Wonyoung as their latest brand ambassador, adding another major fashion house to her ever-growing portfolio. The Italian luxury jeweller welcomed the IVE star with the message: “A new story begins: Bvlgari is delighted to welcome Wonyoung as its newest Ambassador. Joining the Bvlgari Family with timeless elegance and magnetic presence.”

In a video shared on social media, Wonyoung reflected on the partnership: “Bvlgari expresses itself with earnest passion, always revealing something new. To me, becoming a Bvlgari ambassador means opening the door to endless possibilities within me.”

At just 20 years old, Wonyoung has already become one of the most in-demand endorsers in K-pop, fronting campaigns for brands across beauty, fashion, lifestyle and luxury. Her appointment with Bvlgari marks her 21st active endorsement – putting her just one short of Suzy’s record 22 endorsements set in 2013. With several months left in the year, many expect Wonyoung to set a new benchmark for solo star power in the Korean entertainment industry.

Bvlgari now joins a roster of global names eager to align with her influence, as Wonyoung’s presence continues to bridge K-pop with the international fashion stage.