mark-lee-has-left-nct

Mark Lee Has Left NCT – And The Response is Unlike Any Other

When Mark Lee confirmed his departure from NCT after a decade, the response was unlike anything K-pop has seen before. Within 24 hours, his handwritten letter had accumulated millions of likes, shares, and comments – but what stood out wasn't the numbers

itzy-thats-a-no-no

ITZY’s “THAT’S A NO NO” And The Power of Virality

In February, ITZY performed an updated version of their 2020 B-side "THAT'S A NO NO" on tour – and within weeks, a six-year-old deep cut had become a TikTok challenge, climbed the Korean charts, and landed the group a special MCountdown stage