2024.07
July 2024

NewJeans, a standout girl group that debuted in 2022, has been making waves in the music industry. Known for their surprise debut single "Attention" and the hit "Hype Boy," they quickly climbed to the top of various charts. In 2024, they've continued to capture public attention with their unique approach, including being the first K-pop girl group to perform on Dick Clark’s New Year's Rockin’ Eve. Their name symbolizes both timelessness and new perspectives, a concept reflected in their unconventional marketing strategies, such as releasing their debut single with minimal promotion. 

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